Business as Unusual is a podcast about breaking with outdated business logic and rethinking what it means to build companies that last.

Through honest, engaging conversations with founders, executives, and changemakers, the podcast explores how forward-thinking businesses are approaching sustainability not as a compliance burden or PR move, but as a powerful lever for optimization, resilience, and long-term value creation.

We challenge the old idea that sustainability is just a cost. Instead, we talk about how integrating it into strategy, operations, and culture often leads to smarter decisions, better risk management, more meaningful impact and yes, sustainable profit.